The Natural Sciences and Engineering Research Council of Canada helped to fund a recently published study which reports “. . . four studies in which we ask participants to rate pseudo-profound bullshit and other statements on a profundity scale” in an effort “. . . to establish this as a legitimate measure of bullshit receptivity.” The study, “On the reception and detection of pseudo-profound bullshit”, published in the Journal “Judgment and Decision Making”, vol. 10, no. 6, November 2015, pp. 549-563, used “ten novel meaningless statements . . . derived from two websites . . . to create a Bullshit Receptivity (BSR) scale.” Among other sources, one study intentionally constructed “. . . meaningless statements with appropriate syntactic structure by randomly mashing together a list of words used in Deepak Chopra’s tweets. . . “.
As reported at Lowering the Bar, the study just received a 2016 Ig Nobel Prize from Improbable Research.